Our Belief

We believe every Saree has two stories to tell, one of the weavers, and another of the wearer. And we help these two stories meet. For Sarees is a tribute to these artisans who craft stories between threads, colours, prints and patterns.

Bombay Meri Jaan

Once you have lived in Bombay and loved it , you cant take Bombay out from your heart. Bombay is an emotion, a vibe that connects millions of Mumbaikars across globe. This is what we have tried to capture in our collection.

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Our Bestseller Sarees

Lets make your decision easy. Get a sneak peek into Our Bestsellers that patrons have showered their love on.

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Go Swadesi

We are on a journey to explore and celebrate Indian craft. Join us, as we promise to bring the best of Rural crafts from weaver’s home to yours.

  • Vidya Balan

    The Kahaani Star spotted in Forsarees

  • Ekta Kaul

    Adorning Applique work Saree

  • Renuka Shahane

    Elegant I Minimal I Awesome

  • Amruta Subhash

    Party ready in a Handloom Cotton

  • Sonali Kulkarni

    Power dressing for work!

  • Archita Sahu

    Odia SuperStar supporting our shantiniketan project

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Qala~ An untold story

An exclusive and artisanal silk collection for your celebrations. Each saree is handloom and handcrafted from bylanes of Chhattisgarh and west Bengal. Come, enjoy the intrinsic art from Krigars.

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Kashmir Se

A collection of Premium Silk Sarees with intricate and indigenous Sozni and Aari embroidery. These are handcrafted by artisans of Kashmir.

These are handloom and handcrafted sarees woven in softest of silks and then handcrafted ! Graceful and subtle, for Indian summer weddings.

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Ekla cholo re sarees

We took our love for The FAMOUS Rabindra Sangeet a little ahead and married them with Rajasthan by hand block printing these in NATURAL DYES

If you love this attitude and you love your saree to be unique this ones for YOU.

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Poppins - a colorful phulkari collection

Band , baaja and celebrations with a colorful collection of Phulkari Sarees and Dupattas. This collection is perfect for weddings and parties.

Phulkari refers to the folk embroidery of  Punjab

Phul means flower and Akari means shape. Phulkari meant the shape/direction of flowers which symbolized life.

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Meet our founder , a sareelover and a handloom enthusiast from her college days, she knew this was her calling. Forsarees and Ritu both take pride in building a community of passionate weavers and artisans from all across India.

A former Accounts Director at ABP Network, Ritu created a brand that turns spotlight on one of our country's greatest assets, our Handloom Sector.

ForSarees isn’t simply a clothing brand, but a socially-driven business enterprise that works closely with weavers and artisans in rural India, bringing skillfully crafted sarees and other products to urban consumers.

Founded in 2018, Ritu believed that her corporate position had provided her with the knowledge and experience to establish her own business. Ritu used her sabbatical time to discover her entrepreneurial streak.She was astounded to witness so much ability and talent when visiting craft villages, yet artisans struggled to market these products beyond specific exhibitions. She was aware of the void in the handloom sector.

Ritu sat down with her thoughts to reflect on her personal journey which led to the creation of ForSarees. It takes a lot of effort to start a business. Since she was not from the fashion industry, it took her a lot of study and initial research to get started. From a white-collared job to doing grassroot work, it was a huge transition. Ritu had to learn the ropes of marketing and strategizing on the go.

Ritu says "I believe every Saree has two stories to tell, one of the weavers, and another of the wearer. And we help these two stories meet. ForSarees is a tribute to these artisans who craft stories between threads, colours, prints and patterns!"

Nonetheless, she is pleased that her sarees have been worn by her clientele again and again, even after several months or years.

At ForSarees the artisans are the backbone of the organisation. ForSarees aim at addressing two major issues in the handloom industry: rural employment and women empowerment. With determination and hard work they have proudly associated with 250 weaver families (ancillary workers not included here) spread across 10 states and working on multiple clusters in each state. They have ongoing projects in Kutch, Chanderi village, Shantiniketan, Yadadri , Ajrakhpur , Sambalpur, Chaubundi in Rajasthan, Burdwan, and many more villages across the country.

ForSarees mission has been to ensure that the artisans have a consistent monthly income. It was also critical to eliminate any intermediaries from the chain, as this ensures a higher revenue for the craftsman and a lower price for the final consumer.

and handmade craft items. What sets them apart is the effort that’s been put in to organize the developmental projects in the clusters while creating handloom marvels.

Through different social media campaigns, For Sarees attempts to popularise handlooms in urban areas. This ensures that handloom products are given the attention and respect they deserve.

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