Our Belief..

We believe every Saree has two stories to tell, one of the weavers, and another of the wearer. And we help these two stories meet. For Sarees is a tribute to these artisans who craft stories between threads, colours, prints and patterns.

Rang ~ Silk collection from Chanderi

Indigenous weaves of Chanderi in pure woven silk. Mark of grace, richness of culture and heritage from madhya pradesh.

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Ekla cholo re sarees

Love this look by Vidya Balan?

We took our love for The FAMOUS Rabindra Sangeet a little ahead and married them with Rajasthan by hand block printing these in NATURAL DYES

If you love this attitude and you love your saree to be unique this ones for YOU.

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Kosa Silk Sarees

A collection of Kosa Silk Sarees from the land of chandrapur , Chattisgarh

These are handloom sarees woven in softest of silks ! These sarees are a perfect inclusion to your wedding collection.

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Chikankari sarees

We got your summer wardrobe covered with these Mulmuls and Kota chikankari sarees.

Handcrafted to finesse , these are perfect for any and every occassion!

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Go Swadesi..

We are on a journey to explore and celebrate Indian craft. Join us, as we promise to bring the best of Rural crafts from weaver’s home to yours.

  • Vidya Balan

    Parineeta in our Laal Paar Saree

  • Ekta Kaul

    Adorning Applique work Saree

  • Renuka Shahane

    Elegant I Minimal I Awesome

  • Amruta Subhash

    Party ready in a Handloom Cotton

  • Sonali Kulkarni

    Power dressing for work!

  • Archita Sahu

    An Odia Star supporting our shantiniketan project

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Know Our Founder ~ Ritu Oberoi

Meet our founder , a sareelover and a handloom enthusiast from her college days, she knew this was her calling. Forsarees and Ritu both take pride in building a community of passionate weavers and artisans from all across India.

A former Accounts Director at ABP Network, Ritu created a brand that turns spotlight on one of our country's greatest assets, our Handloom Sector.

ForSarees isn’t simply a clothing brand, but a socially-driven business enterprise that works closely with weavers and artisans in rural India, bringing skillfully crafted sarees and other products to urban consumers.

Founded in 2018, Ritu believed that her corporate position had provided her with the knowledge and experience to establish her own business. Ritu used her sabbatical time to discover her entrepreneurial streak.She was astounded to witness so much ability and talent when visiting craft villages, yet artisans struggled to market these products beyond specific exhibitions. She was aware of the void in the handloom sector.

Ritu sat down with her thoughts to reflect on her personal journey which led to the creation of ForSarees. It takes a lot of effort to start a business. Since she was not from the fashion industry, it took her a lot of study and initial research to get started. From a white-collared job to doing grassroot work, it was a huge transition. Ritu had to learn the ropes of marketing and strategizing on the go.

Ritu says "I believe every Saree has two stories to tell, one of the weavers, and another of the wearer. And we help these two stories meet. ForSarees is a tribute to these artisans who craft stories between threads, colours, prints and patterns!"

Nonetheless, she is pleased that her sarees have been worn by her clientele again and again, even after several months or years.

At ForSarees the artisans are the backbone of the organisation. ForSarees aim at addressing two major issues in the handloom industry: rural employment and women empowerment. With determination and hard work they have proudly associated with 250 weaver families (ancillary workers not included here) spread across 10 states and working on multiple clusters in each state. They have ongoing projects in Kutch, Chanderi village, Shantiniketan, Yadadri , Ajrakhpur , Sambalpur, Chaubundi in Rajasthan, Burdwan, and many more villages across the country.

ForSarees mission has been to ensure that the artisans have a consistent monthly income. It was also critical to eliminate any intermediaries from the chain, as this ensures a higher revenue for the craftsman and a lower price for the final consumer.

and handmade craft items. What sets them apart is the effort that’s been put in to organize the developmental projects in the clusters while creating handloom marvels.

Through different social media campaigns, For Sarees attempts to popularise handlooms in urban areas. This ensures that handloom products are given the attention and respect they deserve.